Why Article Marketing Have a Long Term Higher ROI Than PPC?

I get a variation of this question a lot in my coaching programs. I'm just a real avid supporter of article marketing (most of my visitors are coming from the first marketing article) and so naturally when I train and teach, I recommend article marketing.

But sometimes it happens that someone wrote 5 articles and post them to article directories and becomes ... some members to their site - and then they become discouraged. They think, so I can have 100 subscribers a day with PPC. And of course this is true - I get 500 or more per day with PPC.

But the difference is one of those PPC simply do not convert such as those marketing the article.

And the biggest difference is that those same 5 items will continue to generate subscribers in a month, 6 months and 12 months.

I still have the traffic from articles I have posted the best article directories 2 years ago! So it is very difficult to compare results the first day or month, even among the top article marketing and PPC.

Here's another thought. Imagine that in your niche, you can get shots in PPC for only 50 cents each. And imagine that the conversion rate on PPC opt-in page is 20%. So this means that it costs $ 2.50 per subscriber.

Let's contrast that with article marketing. Let's say it costs $ 10 per item to have an article written for you. Your break-even point compared to the PPC is only 4 members for each item. What if you only have one subscriber per month, from article marketing?

So the first month you pay $ 10 for the article, submit it to article directories and generates more than 1 member. So the first month you are in the hole $ 7.5 compared to PPC. The second month you get another user to be in $ 5 hole. The third month .. you get the picture. In the fourth month break even with PPC. But here is the real impact ... the fifth month is the average cost was subscribed up to $ 2. The month is 10 up to $ 1. It just continues.

Here's what I recommend. Write and send at least 100 articles to article directories mentioned above. Submit them at a rate of 5 per day for 20 days. Put a link for tracking in bio so you can track every subscriber and every sale that comes from all those articles. Within a few months will almost certainly see that the ROI for article marketing is much higher than with PPC. Just make - you will be surprised by the results! ......