Thursday, August 30, 2012
Customer Service - Customer Loyalty and Increase Revenues
Customers are people. They are not limited to control subjects who approach as a physician would do with a corpse. They live, breathe, deserving individuals. They pulse. They talk back. And they have feelings. You can increase customer loyalty and revenue if you adopt these simple practices.
Being warm and hospitable. Let the monotony of your voice. He walks away and annoying. No one likes to feel that they are just a number. Let them feel welcome from every tone. People respond to heat.
Smile while talking to the customer. Your voice sounds so different when you smile. It looks more inviting and cheerful. Try this test. Listen to your tone, lift the cheeks and smile when he says: "hello can I help you." Repeat the test while keeping down his cheeks. It looks flat does not?
Respond in a timely manner. Approach this as you would if it receives guests in your home. You never allow visitors to wait outside the door, ring the bell incessantly. Similarly, answering the telephone on the second ring, if possible. You'd be surprised how this increases the likelihood that the customer will call back. In fact, he will think of you first.
Auto-responders can be very effective when responding to a request by email. A word of caution: make sure that you respond within the time promised.
If you use an automated answering service, the service program so that the customer is aware of their calling number. For example, if the caller's number 7, schedule the service to tell them this. What I love is how you approach this Bluehost.com. Their service is updated as you approach to speak to a representative. I remember feeling a sense of comfort as the automated system said "you are the caller's number 4 ... you are the caller's number 2 ... a representative will be soon."
Listen without interrupting. Think about how you feel when you speak and are unexpectedly cut. Your customer expects to be informed about their problem, but feel outraged when you stop.
Do not correct a client. This communicates that you're a "know everything" and higher. Listen out. Your client may use the wrong words or could be confused. But remember, do not want you to solve them. They simply want to solve the problem.
If you feel the customer is locked into repetition or frustration, you can say "I think I understand what you are saying. But to be sure, may I repeat what I've heard so far?" This allows you to forward understanding and move the conversation along. Or, you could try: "It seems that you are really frustrated really want to help then, I might ask some questions that would help me better serve ..?"
Be empathetic. Empathy is the understanding of transport that the client is saying and / or feeling. Put yourself in the shoes of your customers. His client was waiting for a time. Adrenaline is high and the anxiety level is raised. Empathy de-escalation of the situation and makes the customer feel understood. They will be more receptive to you and to your suggestions.
I have dealt with many clients who were beyond shocked. One customer in particular comes to mind that he had come to our agency because of a DWI. He has literally spoiled me out! You and the people that were hurled with a vengeance. I quickly joined her and said "you seem very angry." He described the weeks to try to solve a problem that had not yet been addressed. I told her I could understand his frustration. Within minutes, I understood exactly what she needed. When I replied, "just a letter of evaluation," he sighed with relief. Upon presenting the letter to her, apologized profusely for his behavior. She was influenced positively and credibility of our agency has been saved.
People are people. They like to be considered and that they matter. If you adopt these simple practices, you are sure to build trust, loyalty and increase your income significantly .......
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