Friday, September 7, 2012
Cross cultural solutions to international trade
Globalisation, the expansion of intercontinental trade, technological advances and the increasing number of companies that operate in the international arena have led to a drastic change in the context of frequency, and means by which people from different cultural backgrounds interact.
Cross cultural solutions to the needs of international business are increasingly seen as a necessary and valid method to improve communication and interaction within and between companies, between companies and customers and between colleagues.
Cross cultural consultancies are involved in helping companies find solutions to the challenges cross cultural differences carry.
National and international companies are ultimately the result of people. As with incompatible software, if people are running on different cultural coding, problems can occur. Cross cultural consultancies therefore concentrate their efforts on interpersonal communication.
Different cultures and backgrounds between a highly diversified base brings with it obstacles, challenges and difficulties. Cross Cultural differences manifest in general areas such as behavior, etiquette, rules, values, expressions, group mechanics and non-verbal communication. These cross cultural differences then follow up with high-level areas such as management styles, corporate culture, marketing, human resources and PR.
In order to overcome the potential pitfalls, specialist attention is required in the form of a cross-cultural consultant. As you approach a doctor for a medical diagnosis or an accountant to examine finances, cross cultural consultants offer expertise, experience and know-how to diagnose problems and provide solutions to interpersonal cultural differences.
Within enterprises there are many facets that are manifested in cultural differences. Some key areas which cross cultural consultants under contract include, but are not exclusive, the following:
Cross Cultural HR: HR covers a wide range of critical business areas, which require cross-cultural analysis. Advisers can offer advice on a number of areas, including recruitment, relocation, international assignments, retention of personnel and training programs.
Cross-Cultural Team Building: to have a well functioning business unit within a company, communication is key. Cross cultural consultants provide tools and methods to promote the integration of personnel, reduce cross cultural conflicts and build team spirit. This is essentially done through highlighting differences and build on strengths to ensure they are used positively.
Cross cultural synergy: mergers, acquisitions and joint ventures require people from different cultural backgrounds to harmonize in order to succeed. Cross Cultural Consultants advice on the mechanics of the group, communication styles, norms, values and processes of integration.
Cross Cultural Awareness Training: working with colleagues, customers or clients from different cultural backgrounds, with different religions, values and labels can sometimes lead to problems. Cross cultural training is usually a general introduction to a culture of the country, region or religion. The goal is to equip the student with the knowledge to deal comfortably with people of different cultures, avoiding misunderstandings and errors.
Cross Cultural Training for Expatriate Relocation: staff that travel abroad will need to understand the cultural background of the host country or region. Knowledge of the country's history, culture, laws, traditions, business practices and social labels help to minimize the impact of culture shock, and thus facilitate the transition abroad.
Cross Cultural Negotiations: equipped with their knowledge of two or more cultures that can be gathered around the negotiating table, an intercultural consultant advice on areas such as negotiation strategies, styles, planning, closing, and the label so as to increase the probability of a positive outcome, no misunderstandings, suspicions and generally in cultural communication breakdown.
Cross Cultural PR Consultancy: brand image, public relations and advertising are all areas companies must be careful when moving outside the national context. Tastes and values change dramatically from one continent to another. It 's important to understand if the campaign of the brand, or image advertising is culturally applicable in the destination country. Cross cultural consultants examine words, pictures, images, colors and symbols to ensure they fit well with the target culture.
Cross Cultural Language Training: Language training is an area where little investment is made by businesses, but where the business benefits are great. Linguistic knowledge goes a long way in bridging cultural gaps and smoothing lines of communication. Cross cultural consultancies provide language training for your staff, to shape their learning to the business environment in which they operate.
In conclusion, clearly the role and skills of cross-cultural communication consultants is important in international trade today. The potential pitfalls cross cultural differences are large enterprises. In essence, the primary goal of an intercultural consultant is integration. This integration, between colleagues, customers and clients is crucial to business success. Equipped with experience, knowledge and above all objectivity, a consultant creates bridges of intercultural understanding and open lines of communication .......
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